We were so inspired by the money raised for the BC Cancer Agency over Cyber Monday weekend that we will be extending this initiative. We will continue to donate a percentage of our sales until the end of the year. 5% of all sales from now until 11:59pm PST on 12/31/2017 will be donated to the BC Cancer Agency.
The BC Cancer Agency is close to my heart. I lost my father to cancer at a young age and have family and friends that continue in their struggle to fight this disease. My brother works at BCCA fighting to find a cure from behind the scenes and I want to help this fight.
The holidays were my father's favourite time of year. I can't think of a better way to honour his memory during this time than by using this incredible platform I have to give back.
If you're not thinking about purchasing any Coast product at this time, please consider giving back this holiday season in any way you can. Choose a cause close to your heart and donate. Any amount, big or small. Every little bit counts.
Founder + Creative Director at Coast
Featured image by Steve Brochill& Emma Leger.